Kijiji For Business
As the Kijiji was undergoing a fresh new look and feel, their business arm needed to follow suit. On top of giving it a fresh, inspiring and quirky look and feel, the brand was looking to simplify the way it communicated it’s offering and help drive more sales.
Agency
OneMethod
Role
Design Director
Client
Kijiji
Year
2016
Inspired by the iconic Kijiji colour palette, we leaned into the bright, fun, and off-beat brand attributes by producing some upbeat visual assets. Each key visual represented the spectrum of verticals they supported. They were aimed at representing not only the wide spectrum of products Kijiji is known for, but also the balance that they offered, in terms of their business customers merchandising strategy.
Objectives
Simplify the core messaging and offerings
Give each vertical; Display, Automotive, Real Estate, Jobs and Small Business their own space, to promote their own specific products and offerings.
Highlight the quantitative and qualitative benefits of selling products on Kijiji, specific to each vertical.
Brighten and clean up the overall look and feel, while remaining true to the Kijiji brand.
Develop a catalogue framework that can handle our ever rotating products and categories
Process
Visual Exploration
After exploring multiple ways to adapt the B2B branch off the iconic Kijiji brand, we landed on an approach that balanced professionalism with an energetic quirkiness that you come to expect from Kijiji.
Asset Generation
The approach hinged on a key visual, that highlighted the potential of products they could market. We created all the assets for each of verticals they supported. The goal was to not only show the wide spectrum of items, but also balance. As a visual metaphor for Kijiji being a key piece of their customers merchandising strategy.
Simplifying conversions
Underneath it all, Kijiji had a complex mix of products offerings that could specifically cater to any business. While that fantastic spectrum was great, it was not easy to communicate to the end customer. However, two call to actions were clear, a customer could serve themselves or call. And to assist the DIY’ers out there, we packaged up their promotional ad models into a easy to digest toolkit.
