A man with dark hair, glasses, and a beard, wearing a light-colored button-up shirt, looking to the right against a plain white background.

PORTFOLIO BY DARCY REAUME

Re’ – short for repeat. ‘Umm’ – the sound you make when thinking.

And when you’re a seasoned design director like me, repeat thinking is a great thing. It means, I reframe the business problem, with human insights. It means, I don’t settle on the first thought. It means I look things over multiple times and It means I encourage and inspire my team to do the same.

20 years in, i’ve seen design evolve from print to digital, to social, to mobile, to systems, and now AI. Sure the tools change, and the problems differ. But, one constant is my ability to keep original, creative thought alive. Now, it’s more important than ever..

Repeat thinking. It’s in the name.

Check out my work

Repeat Thinking in practice.

I find the possibilities

I’m drawn to what’s behind a problem. Best practices are simply old problems solved by curious minds. The world has new problems to solve and we need creativity and curiosity to uncover new solutions that will stick.
I connect the dots

The strongest solutions live at the intersection of user needs, business goals, and the realities of technology. I listen closely, absorb information from many sources, and find the connections that turn complexity into clarity.
I do the work

Good craft takes time, discipline, and follow-through. I’m willing to put in the effort, test ideas, learn from failure, and keep refining until it feels right. I care about the details—but never lose sight of the larger outcome.
I make teams stronger

The best work happens when people feel trusted, heard, and connected to a shared goal. I create that environment through clear structure, open collaboration, and supportive leadership.